Brand Guide 2026
IntelliSee Brand Standards.
Official guidelines for IntelliSee logo usage, color palette, typography, and visual identity. For partners, press, and internal use.
01Identity
Logo System
The IntelliSee logo is the cornerstone of brand recognition. Use it exactly as specified — no alterations, no exceptions.
Do
Maintain a minimum clear space equal to the height of the “I” in IntelliSee on all sides.
Do
Use white logo version on dark, teal, or photographic backgrounds for maximum contrast.
Do
Minimum digital width: 100px. Minimum print width: 1 inch. Honor these at all times.
Do Not
Stretch, skew, rotate, recolor, add drop shadows, or place on backgrounds that reduce legibility.
Do Not
Use any unapproved logo variations or recreate the logo from scratch without brand team approval.
Do Not
Place the logo on busy imagery without a sufficient tinted overlay to ensure contrast.
01bMarks
Brand Marks & Naming
IntelliSee’s brand grammar uses internal capitalization to anchor identity across product names. The capital letter in the second syllable is the brand’s signature — never a typo, never optional.
The IntelliSee Mark
The parent brand. Capital “I” and capital “S” — always. Never “Intellisee,” never “intelliSee,” never “INTELLISEE” outside of all-caps environments where the entire line is uppercase.
IntelliSee
The IntelliGence Mark
The proprietary name for IntelliSee’s research and analysis publication. Capital “I” and capital “G” — mirroring the parent brand’s grammar. The hub at /intelligence/, all reports, and all editorial materials use this mark.
IntelliGence
Capitalization Rules
| Context | Correct | Never |
|---|---|---|
| Parent brand | IntelliSee | Intellisee, intellisee, intelliSee |
| Research hub / publication | IntelliGence | Intelligence (when naming the publication) |
| Generic noun | intelligence (lowercase) | IntelliGence (when used as a common noun) |
| Hub references | IntelliGence Hub, IntelliSee IntelliGence | Intelligence Hub, IntelliSee Intelligence |
| Industry term | Threat Intelligence (established term) | Threat IntelliGence |
| URL slug | /intelligence/ (lowercase, hyphenated) | /IntelliGence/ — never alter slugs |
When to Use IntelliGence vs. intelligence
If the word can be replaced with “the publication” or “the hub” and the sentence still works, use the brand mark IntelliGence. If the word is being used generically — meaning “information,” “analysis,” or as part of an established industry term like “threat intelligence” — use lowercase. The capital G is reserved for proper-noun brand references.
02Palette
Color System
Deep teals and blues project trust, stability, and precision. Gold injects urgency and attention. Every color has a defined role — deploy them with intent.
| Swatch | Hex |
|---|---|
| Primary | |
| Teal | #004153 |
| Gold | #FFDC5F |
| Sage | #7DAFB5 |
| Secondary & Neutral | |
| Midnight | #001219 |
| Dark | #002531 |
| Ice | #DDF6FF |
| Slate | #456872 |
| Off White | #F8FAFB |
| Alert Red | #EE3F35 |
Dominant — Dark Backgrounds
Midnight (#001219) and Dark (#002531) are the primary page backgrounds for hero sections and dark-theme content blocks. Pair with white text and gold accents exclusively.
Accent — Gold Deployment
Gold (#FFDC5F) is reserved for CTAs, eyebrow labels, hover states, and key highlights. Never use it as a primary background color for large content areas.
Supporting — Sage & Ice
Sage (#7DAFB5) works for secondary text, metadata, borders, and subheadings on dark sections. Slate (#456872) is the neutral status tone. Ice (#DDF6FF) and Off White (#F8FAFB) define light surfaces and quiet background striping.
Alert — Red Usage
Alert Red (#EE3F35) is reserved strictly for error states, critical system alerts, and security threat callouts. Never use it for decorative purposes.
03Typography
Type System
Montserrat is our sole typeface. The website can use larger editorial display sizes, while app and product UI use the Production scale: 1rem body, .95rem UI, .875rem table/small, .82rem labels, .78rem captions, and .75rem micro text.
| Style | Specification | Sample |
|---|---|---|
| Display | Montserrat 90072px / 0 tracking | Proactive Safety. |
| Heading 1 | Montserrat 90052px / 0 tracking | AI-Powered Detection |
| Heading 2 | Montserrat 70036px / normal | How Computer Vision Works |
| Heading 3 | Montserrat 70024px / normal | Sector-Specific Applications |
| Eyebrow Label | Montserrat 70011px / 3.5px tracking | — Detection Technology |
| Body | Montserrat 40016px / 1.5 line-height | Traditional security cameras record incidents after they occur. IntelliSee’s AI analyzes every frame in real time, identifying threats before they escalate — turning passive infrastructure into an active safety system. |
| Caption / Meta | Montserrat 60013px / 0.5px tracking | Updated May 2026 · Internal Use Only |
The Eyebrow Pattern
Every section opens with a gold eyebrow label that contextualizes the content below. Always uppercase, always 11px, always with a dash or divider prefix.
Detection Technology — AI Gun Detection
Section Hierarchy
| Element | Weight | Color |
|---|---|---|
| Eyebrow | 700 / 11px | #FFDC5F |
| H1 / Display | 900 / 52–96px | var(–white) or #001219 |
| H2 | 700 / 32–40px | #001219 or var(–white) |
| H3 | 700 / 22–26px | #001219 or #DDF6FF |
| Body | 400 / 16px / 1.5 | #002531 on light surfaces, rgba(255,255,255,.96/.78/.55) on dark UI |
| Caption | 600 / .78rem | #7DAFB5 or rgba(255,255,255,.55) |
04Components
Button System
Buttons mirror the Production app control system: 6px radius, consistent control heights, clear focus states, and a strict hierarchy. Gold is the primary CTA. Ghost and outline support secondary actions. Dark anchors navigation flows.
On Dark Backgrounds
Primary / Gold CTA · Ghost / Outline · Teal Fill
On Light Backgrounds
Primary / Gold CTA · Teal Outline · Dark Fill
Button Rules
| Variant | Usage | Never |
|---|---|---|
| Gold Primary | Primary CTAs: demos, contact, downloads. Use the app-aligned 6px control radius. | More than one per section |
| Ghost Gold | Secondary actions on dark backgrounds | On light backgrounds |
| Teal Outline | Secondary actions on light backgrounds | On dark backgrounds |
| Dark Fill | Navigation-forward links, sub-CTAs | Competing with gold primary |
05Imagery
Photography & Visual Style
Every image must communicate operational reality — real environments, real threats, real detection. Avoid stock photography. Favor cinematic depth over clean studio aesthetics.
Image Treatment Standards
| Treatment | Specification |
|---|---|
| Hero Ken Burns | scale(1.0) to scale(1.06), 24s ease-in-out infinite alternate |
| Overlay on heroes | Scanline texture + radial gradient, opacity 0.15–0.25 |
| Detection cards | opacity: 0.7 default, 0.9 on hover + scale(1.04) |
| Background sections | Environmental only — no portraits, no stock |
| Card images | object-fit: cover, aspect-ratio: consistent per card type |
Alt Text Standards
Every image requires a descriptive alt attribute that specifies the detection type, environment, and context. Generic alt text is never acceptable.
Correct Format
“AI gun detection alert overlay identifying concealed weapon in hospital nurse station lobby”
Unacceptable
“image1.jpg” · “security camera” · “photo”
06Product Visuals
Detection Imagery Library
Live detection categories and their primary visual reference — the canonical images that define each capability in all marketing materials.
Gun Detection
Slip-Risk Detection
Product Accuracy — Non-Negotiable
Live and GA: Weapons detection, unauthorized access, fall detection, perimeter control, loitering, crowd density, vehicle detection, smoke/fire, cell phone detection, rooftop intrusion. | In Development — Do Not Claim: Forklift proximity detection, PPE compliance monitoring. Never represent in-development capabilities as current in any customer-facing materials.
07Editorial
Voice & Tone
IntelliSee speaks like a trusted expert — never a salesperson. Educate first, sell second. Every sentence should earn its place on the page.
Write This
- “Computer vision analyzes each video frame against a trained model, identifying the spatial signature of a weapon in under 500 milliseconds — before a guard can manually review the same feed.”
- “Traditional CCTV systems record incidents. IntelliSee prevents them. The distinction is not a feature — it’s a fundamental shift in security architecture.”
- “OSHA reports that 27% of workplace injuries involve slips, trips, and falls. IntelliSee detects the floor-level hazards that precede those incidents — not just the fall itself.”
Never Write This
- “In today’s world, security has never been more important. That’s why leading organizations trust IntelliSee’s cutting-edge AI-powered solutions to keep their people safe!”
- “Our revolutionary platform leverages the latest machine learning algorithms to provide comprehensive, end-to-end visibility across your entire security ecosystem.”
- “We’re passionate about safety! Our team works tirelessly to deliver best-in-class solutions that exceed your expectations and deliver ROI.”
Editorial Principles
| Principle | Application |
|---|---|
| Educate First | 70% problem/technology, 30% product. Readers should learn, then buy. |
| Lead with Data | Open every section with a stat, standard reference, or technical fact. |
| The Proactive Pivot | Always contrast “reactive recording” with “proactive prevention.” |
| Snippet-Ready | First sentence of every section must stand alone as an AI search answer. |
| No Clichés | Ban: “in today’s world,” “cutting-edge,” “robust,” “seamless,” “leverage.” |
| No Emojis | Never. On any page. In any channel. |
SEO & AEO Keywords
Weave these phrases naturally into every page. Do not keyword-stuff — write for readers first, algorithms second.
08System Rules
Page Architecture
Every IntelliSee production surface follows a shared structural grammar. The website theme mirrors the Production app tokens for color, typography, geometry, borders, and component behavior so the public brand and operator UI feel like one system.
CSS Architecture
| File | Purpose |
|---|---|
| components.css | Shared website components, page sections, brand-guide patterns, and content modules. Keep new styles token-led and reusable. |
| chrome.css | Header, navigation, mega menus, utility chrome, and footer only. |
| article.css | Single blog post and editorial templates exclusively. |
Token-First Styling Rule
New design work should use theme tokens and shared classes before page-specific styling. Avoid adding new inline styles in published content; when exceptions are inherited from older pages, migrate them into components.css, chrome.css, article.css, or a scoped page stylesheet during the next touch.
Production App Tokens
| Token Family | Current Standard |
|---|---|
| Brand colors | Midnight #001219, Dark Teal #002531, Teal #004153, Sage #7DAFB5, Slate #456872, Ice #DDF6FF, Off White #F8FAFB, Gold #FFDC5F, Gold Hover #FFE680, Alert #EE3F35. |
| Text tones | Primary rgba(255,255,255,.96), secondary rgba(255,255,255,.78), tertiary rgba(255,255,255,.55). Use these three tones before inventing new opacity steps. |
| Borders | Default rgba(125,175,181,.24), strong rgba(125,175,181,.36), soft rgba(221,246,255,.14), subtle rgba(221,246,255,.08). |
| Control heights | Small 2rem, default 2.25rem, large 2.625rem. |
Layout Constraints
| Rule | Specification |
|---|---|
| Border radius | Match the Production app radius scale: 0 for flush edges and separators, 2px micro details, 4px compact UI, 6px controls and buttons, 8px cards/panels/tables, 12px modals/dialogs, and 999px for pills or circular indicators. |
| Primary controls | Use 6px radius with a minimum 2.25rem height. Large CTA buttons can use the same radius with more horizontal padding. |
| Cards, panels, tables | Use 8px radius with restrained elevation and app-aligned border tokens. |
| Dialogs and overlays | Use 12px radius. Use 999px only for pills, badges, circular status dots, and fully round controls. |
| Max content width | 1200px centered |
| Section padding | 100px vertical / 60px horizontal (desktop) |
| Hero padding-top | Min 80px — always. Theme-level hero rules enforce this globally. |
| Scroll reveals | translateY(40px) → 0, 700ms ease, IntersectionObserver |
| Breakpoints | 1200 / 1024 / 768 / 480px |
Questions about brand usage?
Contact Austin Drake, Marketing Manager, for brand asset requests, co-marketing approvals, and visual standards guidance.
Intelligence Brief
Privacy by Design: Threat Detection Without Facial Recognition
IntelliSee detects threat types and object classes — weapons, unauthorized access, falls, loitering, and more — not individual identities. No facial recognition. No biometric capture. No PII or PHI storage. No cloud video retention. All processing occurs on a secure, on-premises appliance within your network perimeter.
The platform is built on U.S.-based hardware, software, hosting, and support. It has been penetration tested and carries DHS SAFETY Act Qualified Anti-Terrorism Technology (QATT) designation — one of a small number of AI security platforms to achieve this standard.